Tedtalk (Rebranding)

  • Jade Hervé

This was a project proposing a logo for TED Talk. The logo represents the user journey. It is represented as a brain, made up of steps. The first few steps represents the effort a client makes when he/she chooses to assist to (or watch online) one of the talks proposed by the company. The talk spreads knowledge which gives a chance to the client to increase their own knowledge and self-improve (which represents the second series of steps).