Tedtalk : Rebranding.

BA Graphic Branding & Identity UAL : Create a symbol for a brand. This project aims to create a symbol for Ted. The logo represents the user journey - it symbolises a brain, made up of steps. The first few steps represent one's effort to make a change, to acquire new knowledge, to challenge and improve one's self. Through the ted talks, as knowledge is being shared, one grows (representing the second series of steps).