Over twenty years, Temenos have gone from Swiss start-up to global leader. They now provide state of the art IT to the world’s biggest banks and financial institutions, competing with industry giants like SAP and Oracle and partnering with the likes of Microsoft and Accenture. But the brand has not kept pace with the business. Temenos is seen as a small player, working with smaller financial institutions and its old-fashioned brand image undermines its leading edge solutions.
Financial services IT renovation is the equivalent of a heart and lung transplant. It’s high stakes and high risk. No matter their size, location or culture, financial institutions are looking for the specialist to help them survive and thrive in a fast-changing sector.
Feed re-positioned Temenos as the world’s financial technology specialists. The branding centres on a generative logo, using financial data feeds to reflect the ever-changing world of financial technology and Temenos’ unique approach.