Tencent - Starry Forest

  • Pawel Nolbert

I worked with Design Bridge and Partners (Superunion) on a brand identity system for China’s number-one-streamed animated series, The Land of Warriors. I created a set of floral illustrations and visuals that defined the character of the brand. The flowers were inspired by the flora found in the mystical Starry Forest — a sacred place where characters retreat to advance their souls, as the forest bears witness to their growth. Alongside various brand activations, the Starry Forest was brought to real life with a series of immersive sets and interactive AI installations. Using the AI platform Stable Diffusion, visitors answered a series of questions to generate their own personalized plants and flowers — each as unique as its creator. This project won a number of awards internationally.

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Companies

  • Design Bridge and Partners logo

    Design Bridge and Partners

    • Design
  • Superunion logo

    Superunion

    • Design

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