Tesco my initial project at Cedar, started by me heading up the development of the iPad tablet content for Tesco. This would be a magazine in format but re imagined to fit the media. It needed to carry all the content from the magazine but entertain in a digital format. This meant working in extra content and tricks to hold engagement times.
The project worked well and this led to the development of a digital sister magazine for Tesco beauty. This time the content was bespoke and much more interactive as a consequence
Companies
Tesco Ltd.
- Retail
Cedar
- Marketing & PR
