Tetley

Looking at how climate change and social awareness is affecting the packaging industry, the new packaging design for Tetley's plastic free tea bags uses eco-friendly processes and materials. The design only uses the colours CMYK to prevent the layering and overuse of ink during the printing process. Tin packaging was designed with the intention to be initially purchased, providing a sealed container to store the tea bags. The cardboard packaging was intended as a refill pack. The design in both the packaging and social media campaign features a colour gradient, a representation of Tetley’s recommendation that three dunks of a tea bag makes the perfect cup of tea. Self-initiated dissertation project.