The 7 Steps

The 7 Steps are a series of checkpoints for managers in the creative industry, specifically the Ogilvy&Mather network, to ensure a project is completed properly for both the client and the creatives. To separate us from typical corporate Sharepoint sites, I chose to elevate the numbers from type to imagery, and spliced the original Ogilvy typeface to make new bold, abstract numbers. Each number has it's own spin, with some splices using the same angle as the Ogilvy tartan, staying true to the brand whilst creating something entirely new. I was responsible for the art direction, design of type, figma layouts, and briefing of motion designers.