The Brutal-List | Brand Identity & Mobile App

Brand Identity | Mobile App Brutalism.ˈBruːt(ə)lɪz(ə)m / A stark style of functionalist architecture, especially of the 1950s and 1960s, characterized by the use of steel and concrete in massive blocks. We designed the brand identity and mobile App for The Brutal-List as part of a studio project exploring wider interests around the UX of ‘like’ buttons, the psychology of reward behaviour and how collective actions online can be used as a force for good. The App was designed to celebrate and raise awareness of endangered, listed and locally recognised buildings in the Brutalist style. Users can search for buildings via a list or a map-view based on their location. They could then ‘like’ to ‘save’ them from being demolished. The Brutal-List App has functionality. Users can share their experience on social media to raise awareness of the buildings, and get rewards when they are saved. We wanted the App to be a force for social change - something all members of the community could get behind, but we didn’t want it to take itself too seriously either. Brutalism is the Marmite of the architecture world - dividing those who see these exposed concrete structures of the 1950s either as bleak, post-war monsters or architectural icons. For more on this project as well as our other work head to polleni.com