The Coutts Index

  • Claire Sanders
This was a content piece for high-net-worth clients of the bank, highlighting the benefits of "passion investing" - understanding the relative investment returns of luxury collectibles such as art, cars, etc, but also showcasing the satisfaction of collecting itself. Created as a lifestyle magazine, this was personally send to clients by their Private Banker to provoke conversation and show how Coutts understands the world they live in.