The FA Matchday App

Brief: With the FA Matchday app, grassroots football managers, players and parents can sort annoying admin tasks – collecting and paying subs, confirming availability, checking match location – in just a few taps. This gives them Extra Time for the game they love. My task was to write for a range of print, poster and social executions to bring this line to life. Response: To demonstrate how the app gives users Extra time for the game they love, we turned to the fun and frustrating truths that make grassroots football the beautiful game. Role: Writer