The FACTS we all have to live with

Due to COVID-19, we had to get people to remember the five actions we should all do to stay as healthy as possible. We didn’t have time to build awareness, so we created a catchy device that was immediate, memorable, and flexed across all media. It also had to be something that the First Minister of Scotland could repeatedly say in briefings. Brief to broadcast in just 4 weeks! ‘FACTS’ is an acronym for: Face coverings in enclosed spaces Avoid crowded places Clean your hands and surfaces regularly Two-metre social distancing Self-isolate and book a test if you develop coronavirus symptoms