The Fife Arms partnered with Verb to deliver a unique website that reflected the rich culture, majestic landscape and colourful history of Braemar and Royal Deeside. 01. OVERVIEW Described by the Financial Times as “Scotland’s Hottest Hotel”, The Fife Arms is a Victorian coaching inn that has been imaginatively restored. The hotel is located in the historic Scottish village of Braemar amidst the majestic landscape of the Cairngorms National Park. The Fife Arms appointed Verb Brands as their strategic digital partner to bring to live one of the most creative projects in luxury hospitality to date.