Relational Framing | CQ™
#CQ #CommunicationQuotient #CommunicationIntelligence
At BoxMedia we are harnessing the power of relational frames to create depth, precision, and focus in learning. Our in-house writers, communication intelligence experts, and neuroscientists use storytelling to build links between the desired learning points and real life. Today, everyone consumes enormous quantities of information. Relatable content makes it easier for people to absorb and understand complicated ideas. This is called Relational Framing.
Calculus is a subject that is notoriously difficult to relate to - in fact, many people struggle to understand how these numbers and letters relate to anything in real life. We knew this subject needed to be reimagined. So, along with Aida and our own in-house experts, we brought in a specialised team who were highly skilled in math and science. Together we took the existing frames, broke them down, and rebuilt them using our relational framing structure. We concentrated on the top 34 most difficult areas, producing 34 short mixed media films. This project recently won the Fast Company 2020 Innovation Awards in Education. It is working!