The Guardian/Unilever - Live Better Challenge

Between March and October 2014, the Guardian challenged its audiences to live better - by saving water, throwing away less food, recycling more, using less gas and electricity and much, much more. This branded content campaign, sponsored by Unilever, was the place to swap ideas, try new things, and chat about the way we live our lives. It remains one of the biggest branded content projects the Guardian has ever done. I worked collaboratively on the original idea, helped sell it in to Uniliver, and then edited all the advertorial content that featured in the campaign in print and online, text and infographics.