The Iris Project

  • Katie O'Rourke

I was asked by Maker Change Studio to refresh the existing branding of The Iris Project, a foundation set up to support young people to participate in local environmental projects. The brand had to retain elements of its previous iteration, such as the rainbow and the sea, but needed a new lease of life, and had to appeal to young people globally. The end result is both youthful and purposeful, reflecting the hope and determination of young activists. It has a strong visual connection to nature and eco-systems, with photography depicting defiant and courageous young people from across the globe.