Brand identity application and brand collaterals for The Magazine, the Serpentine Galleries’ restaurant in Hyde Park, London.
In 2021, Benugo relaunched The Magazine and introduced a state-of-the-art Climavore menu.
Climavore is a new form of eating that responds to human alterations of the climate. Following its principles, the menu highlights ingredients that enhance water quality and have a regenerative effect on the environment.
I was tasked with creating the restaurant’s logo design and primary brand collaterals applying the Galleries’ visual identity guidelines.
The logo is set in the museum’s bespoke typeface Platanus and incorporates a water-like icon from the identity’s glyph set, referring to The Magazine’s Climavore principles.
The restaurant is situated in the Serpentine North Gallery extension designed by Zaha Hadid Architects.
GRAPHIC DESIGN: Daniel Grimm © Benugo Ltd
DATE: 2021, 2022
COMPANY: Benugo
BRAND IDENTITY: © Hingston Studio
PHOTOGRAPHY: © Elle Captures
TYPEFACES: Platanus, T-Star, Noe Text
Project Tags
Companies
Serpentine Galleries
- Arts and Culture
