The Magazine

  • Daniel Grimm

BRAND IDENTITY APPLICATION

Brand identity application and brand collaterals for The Magazine, the Serpentine Galleries’ restaurant in Hyde Park, London.
In 2021, Benugo relaunched The Magazine and introduced a state-of-the-art Climavore menu.
The Magazine by Daniel Grimm
Climavore is a new form of eating that responds to human alterations of the climate. Following its principles, the menu highlights ingredients that enhance water quality and have a regenerative effect on the environment.
The Magazine by Daniel Grimm
I was tasked with creating the restaurant’s logo design and primary brand collaterals applying the Galleries’ visual identity guidelines.
The logo is set in the museum’s bespoke typeface Platanus and incorporates a water-like icon from the identity’s glyph set, referring to The Magazine’s Climavore principles.
The Magazine by Daniel Grimm
The restaurant is situated in the Serpentine North Gallery extension designed by Zaha Hadid Architects.
The Magazine by Daniel Grimm
The Magazine by Daniel Grimm
The Magazine by Daniel Grimm
The Magazine by Daniel Grimm
The Magazine by Daniel Grimm
The Magazine by Daniel Grimm
The Magazine by Daniel Grimm
The Magazine by Daniel Grimm
The Magazine by Daniel Grimm
The Magazine by Daniel Grimm
The Magazine by Daniel Grimm
GRAPHIC DESIGN: Daniel Grimm © Benugo Ltd
DATE: 2021, 2022
COMPANY: Benugo
BRAND IDENTITY: © Hingston Studio
PHOTOGRAPHY: © Elle Captures
TYPEFACES: Platanus, T-Star, Noe Text

Daniel Grimm
Graphic Designer