The Marmite Index

Let's make Marmite even more famous in the online space by exploiting its 'you'll either love it or hate it' brand proposition. The Like button has been hailed as one of Facebook's greatest inventions. But what about a Dislike button? Marmite isn't scared to polarise opinion so we create a Marmite Index that lets people express their loves and hates at the click of a button and we'll publish the resulting data every Friday afternoon in a humorous e-newsletter just for fun.

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    Creative Director