The Mini Electric launch

  • Ben Jones

For the visual identity of the new MINI Electric launch event in Rotterdam, I developed graphical iconic collage images of London, New York, Paris and LA. These large images allowed the audience to take photographs of the vehicle in front of the cities. Press and influencers had the opportunity of their first driving experience of the MINI Electric before market launch.

Project Tags


  • M


    • BMW Group logo

      BMW Group

      • Non Creative Industries
    • J

      Jack Morton Worldwide