The National Gallery

  • Rob Mitchell
  • Claudia Montemurro

I've been working with the National Gallery at We All Need Words for over three years. As well as creating their tone of voice for them, we've penned the words for the Gallery’s blockbuster Monet campaign, summed up their brand (a well-known consultancy in the museum world had written a version, but people struggled to use it); helped their membership teams get their pitch and campaigns right; worked with their commercial side / shop and trained different teams around the Gallery to put the tone into action.


  • The National Gallery logo

    The National Gallery

    • Arts and Culture
  • We All Need Words logo

    We All Need Words

    • Marketing & PR