The New Crowd

  • Lisa Gray
When MTV International needed a new show for their millennial audience they put out a worldwide brief. We couldn't help but answer it, with a show called the New Crowd, which explored the journeys that young people take when they want to become part of a sub-culture. MTV were impressed, and wanted a pilot, in fact it was the first pilot they had ever commissioned outside of the US and UK. The pilot was launched in five global territories and people all over the world got to see inside the secret world of magicians and the brutal world of roller-derby.