The Period Pass
Introducing ‘The Period Pass’, your very own get out of class free card!
Available for instant use (just cut out and go), this provocative ad aims to raise raise awareness of the problems teens who menstruate face in schools. In particular, highlighting the issue of period policing - where students are denied access to toilets during lesson times.
Created for The Drum’s 2021 Chip Shop Awards, the idea is currently nominated for an award in the category "Best ad which really should run (but hasn't)". Watch this space!