The Sending Machine

  • Jon Usher

Using a blend of technology and data we created a vending machine like no other. The Sending Machine is a digital vending machine that doesn’t dispense food but sends it straight to the local food bank making food donation smarter and more efficient. Food bank stock data is collected and analysed and the Sending Machine updates in real-time, reconfiguring to display the products that are urgently required. Passers-by are able to send what’s really needed to those who really need it. Items are quickly purchased and donated using contactless payment technology. An online food retailer then delivers these items to the food bank. One of the benefits of this streamlined process is that the delivery of the products can be synchronized with food bank distribution schedules. This means fresh food can be donated as well as the typical long-life products.