The brief was to celebrate the life’s work of a local craftsman and tell their story with a journalistic approach. I have immersed the reader into the cafe where I met and interviewed, Ashley Willerton, the signwriter. The audience learn about Ashley and his craft through the questions asked. The journalistic approach is emphasised through the use of the tape recorder description as well as the questions. The text is kept separate from the images as the images are an after thought and are separate to the interview. The images are an added, behind the scenes view of the interview; without that the audience would not see his work.