The SINGLETON Whiskey Launch Campaign

Pitch work developed for The Singleton single malt whisky. In the industry, like the production of Whiskey, youth is not an advantage. Sometimes, even considered a failure. My challenge was to introduce The Singleton to the well-established market of old, respected brands with a rich and vibrant history. A 12 year-old brand was presented as a bold and daring newcomer who managed to revolutionise the modern whiskey making.