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The SINGLETON Whiskey Launch Campaign

  • Sardor Umarbek

Pitch work developed for The Singleton single malt whisky. In the industry, like the production of Whiskey, youth is not an advantage. Sometimes, even considered a failure. My challenge was to introduce The Singleton to the well-established market of old, respected brands with a rich and vibrant history. A 12 year-old brand was presented as a bold and daring newcomer who managed to revolutionise the modern whiskey making.

The SINGLETON Whiskey Launch Campaign by Sardor Umarbek
The SINGLETON Whiskey Launch Campaign by Sardor Umarbek
The SINGLETON Whiskey Launch Campaign by Sardor Umarbek
The SINGLETON Whiskey Launch Campaign by Sardor Umarbek
The SINGLETON Whiskey Launch Campaign by Sardor Umarbek
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  • T

    The Singleton Dufftown Whisky

    Skills

    Sardor Umarbek
    Creative | Art | Director