THE SL STING

  • Busto y Miguelez Digital Creative Team
Beware of your dreams. Specially, if it’s a 630hp dreamcar.

Mercedes Benz is perceived as an old, exclusive brand in Spain.This is why they launched “something is going on Mercedes”, a brand message that tries to connect with a broader and younger audience. In this particular case, the car is no other than the Mercedes SL, a legendary sportscar on its sixth edition starting at 112K €. Well, that sounds exclusive.


IDEA
How can we offer the driving experience of a dreamcar
like the SL to the millions of fans who can’t afford to pay it?
THE SL STING by Busto y Miguelez Digital Creative Team
THE SL STING by Busto y Miguelez Digital Creative Team
Busto y Miguelez Digital Creative Team
Senior Digital Creative Team