The Social Hub brand book

The Social Hub combines design-led accommodation, co-working, hospitality and leisure facilities for students, tourists and professionals across 13 European cities. Formerly known as The Student Hotel, the brand book is a flagship asset in 
their new identity’s rollout. It is a physical manifestation of their new positioning, brand identity and experiences, and a desirable icon showcasing them as a 
design driven company. We conveyed the brand’s unique sense of fun and collaboration through innovative and tactile production techniques, sustainable materials and playful design. It was launched in Barcelona and now takes pride of place across all TSH locations.