Ardbeg is renowned as The Ultimate Islay Single Malt Whisky. Established in 1815, Ardbeg is revered by connoisseurs around the world as the peatiest, smokiest and most complex of all the Islay malts.
Bright have been busy over the last few months working with Ardbeg to develop and plan a live experience event that embodies the single malt’s untamed spirit. This week Ardbeg will host ten media from around the globe as they compete over 4 days to become the Ultimate ARDventurer across the island’s rugged coastline. Led by survival expert Monty Halls, the competitors will experience the island’s deep peat bogs, mist-capped hills and brooding lochs in a series of activities that brings to life the traditions of the earliest distillers. The Bright team will be there behind the scenes, keeping things on track and sharing the content; so keep a look out!