As part of a brief set by jelly London for the D&AD New Blood Festival, I was asked to get people talking about myself and my work. Before trying to achieve that, I wanted to ask a deeper question - What was it about my work that I wanted people to talk about?
For me, ideas have always come before style, so to communicate that I was an ideas-driven visual communicator I decided to shrink my portfolio, in size and content, leaving just a tiny book of visual ideas.
I took some old work, some new work, and some in between work, reducing each piece to just one image and one sentence. The whole thing was documented and tiny packages were sent off to some of my favourite agencies, complete with mini hand-signed magnifying cards.