2020 is history, but the insights from this historic inflection point cast valuable light on what’s to come. Informed by key data and insights from Google Search and YouTube, the Museum of 2020 exhibits the trends, mindsets and radical behavioural shifts that emerged as a result of the upheaval of last year. Created in collaboration with multiple agency partners, Amplify designed the museum exhibits and at-home experience. To accompany the virtual event, we curated a selection of delicious, healthy breakfast items from local Australian suppliers. This was delivered to guests in an environmentally friendly package. This package also contained supporting print collateral, including a pair of museum-style postcards featuring tongue-in-cheek exhibits.