This Is the Journey

I was hired to direct a short film advertisement for Malibu based company Alo House Recovery Centers. Alo House focuses on rehabilitating people that succumb to addiction. I worked closely with the agency Paradam (out of Los Angeles) and Cole Graham (Director of Photography) to develop a piece that was dark and didn't feel like an advertisement. Bob Forrest (Celebrity Rehab) narrates this film using a sort of fragmented speech, emphasizing moments as well as encouraging our subjects along their journey. AdWeek wrote an article about this piece in 2017, naming it the "most beautiful ad ever made about the throes of addiction": adweek.com/creativity/is-this-the-most-beautiful-ad-ever-made-about-the-throes-of-addiction/