Reimagine the Thomas Cook brand and what it delivers to customers including service design and how the business can create more profitable offers as well as proving the value of a central marketing team.
What we wanted solution to do:
Drive sales, awareness and be a platform that can work across the huge needs of a 14 market organisation
Make the brand feel emotional/entertaining again like a holiday should be
Become part of popular culture to be relevant again and use its existing strengths of trust as an asset.
Prove to the organisation the value of being more than transactional and of taking the effort to engage with culture.