Thomas More Square
A business campus with excellent potential, Thomas More Square was looking tired and out of date. A revamp was needed to entice new tenants into the various buildings making up the area. The solution was to brand the square with fresh, vibrant messages and colour, emphasising the space available to the workers once they were there. An urban campus in the heart of London.
Building on Bandstand's initial pitch, I implemented the idea of shifting the focus away from the centre of London as the place to have your business. Thomas More Square was to become a destination in itself, rather than secondary to the geographical centre. An alternative logo was created, placing the square within a circle - with the circle motif appearing again and again to complement the colourful colourway. Concepts including a guide of the space for a potential tenant were also produced.