THYTAN

  • Laura Bailey
  • Lisa Wrake

We were invited to build and develop this brand from scratch, having successfully developed the Physiolistic brand a few years previously. A new programmed aimed at reducing sporting injuries amongst UK children, the concept was devised by physiotherapists and a knee surgeon who were concerned at the upswing in preventable injuries. We began with a full review of the market and customer, and developed a strong positioning strategy. We addressed potential areas for concern and how branding could help over come these.

THYTAN by Laura Bailey
THYTAN by Laura Bailey
THYTAN by Laura Bailey
THYTAN by Laura Bailey
THYTAN by Laura Bailey
THYTAN by Laura Bailey
Laura Bailey
Senior Project Manager/Director
Lisa Wrake
Creative Director