THYTAN

We were invited to build and develop this brand from scratch, having successfully developed the Physiolistic brand a few years previously. A new programmed aimed at reducing sporting injuries amongst UK children, the concept was devised by physiotherapists and a knee surgeon who were concerned at the upswing in preventable injuries. We began with a full review of the market and customer, and developed a strong positioning strategy. We addressed potential areas for concern and how branding could help over come these.