Time To

The popularity of Mini fragrances and typography-heavy graphics and where the focus of this Next fragrance range. Fragrance is emotive and fulfills different needs and occasions. The brief was to combine these macro-trends together to create a new type of fragrance wardrobe with different gifts. The range name was “time to” with variant names: Work/Relax/Play. References to the shapes created by sundial lines and a colour palette to reflect times of the day, were used to create a bottle design and their packaging.