Toast

TOAST is an award-winning beer brewed with surplus fresh bread. With all profits going to charities who share the brand’s mission to end food waste. As the sole designer working on this at freuds for 4 months, I was excited to work on a rebrand following a series of meetings and workshops in which the client outlined their values. From original sketches and research on bread prints to design applications, I had the opportunity to offer a flexible identity that sat well with all previous element of the brand. From conceiving a new colour palette and refining logos to discussing new VR elements implemented onto the new packaging, I developed a 360° experience across all platforms in line with the brand’s vision.