Traces was one of the first Augmented Reality apps. It hit the App Store in 2015, and was rated Best New App by Apple. The app received great reviews by New Scientist, Wired, Cnet.
The app went through two major redesigns during my stay at Ripple. I have supported the team through both pivotal moments, providing fast prototypes and design solutions, doing UX research and also research on the competition. Most of my ideas and proposals have been welcomed and have resulted in feature updates.
The app has been used by many brands to create activations, my role was to generate ideas on how the app could have been used and then provide all the visual materials (images, videos, animations...). Some of the brands we collaborated with: GoPro, Viacom, Future of Storytelling, WPP.