Client - Levi's
Agency - TCOLondon
Title - Transformations
The Brief
To bring an editorial voice to the brand through print and film. To create an opportunity around the seasonal look book for the brand to talk about things it cares about, to promote its values and engage its existing audience as well as grow their audience and drive sales. To produce a product that could be distributed at all Levi's Skateboarding retailers worldwide.
The Challenge
To allow the brand to connect with people on a much deeper level – to talk to consumers and say, “Hey, we not only make great clothes, but we also have a vision, a point of view, a set of values – and these are the things we care about." To use TCOlondon’s established audience network of 500k millennials in order to seed the content and grow market share in this sector.
Creative Approach
Using compelling storytelling to speak to the target consumer. Documenting and telling the stories of the right people at the very core of a scene in insightful and experimental ways. Using our global network of award-winning journalists and photographers to create high-worth products that would cause demand within the market by both retailers and consumers.