Transformers X Tmall 11.11

  • chuan jia

I am pleased to have taken part in the iconic "cat head" poster projects again for Tallmall 11.11 event 2020 and Transformers. I designed vintage comic style illustration artworks for the campaign of the biggest Online Festival in China. Clients asked me to create a design that epitomises the Chinese youth's idea for Transformers; And also I need features the identity of the Transformers brand and the Tmall icon. By creating the film-montage-like grid comic, I am telling an adventure story between Chinese kids and the Transformers. I hope to use the design to call on my generation's sense of nostalgia for the Autobots and the memory of childhood friendship.