Trend Report

Conducted from my research at Berlin Fashion Week and briefed as a means to gain an understanding of the different trends and the reasoning for their timely emergence, this report identifies and visually communicates nine trends within the Visual merchandising & In-store sector as well as the Print & Graphic and Sportswear for the Autumn/Winter 2016 season. Demonstrating an innovative and forward-thinking approach to both content and design, I took on the multiple roles as a trend forecaster, editorial designer and writer. This visual report showcases my ability to gather, collate and curate primary and secondary research and prose ideas which can be applied appropriately to brands, marketing campaigns and ultimately how to deliver this to the consumer.