Trends & Forecasting

  • Maria Georgia

Trends & Forecasting Masters project: Based on a trend foresight manifesto for spring/summer 2022. The role of the brief implemented was to work as a trend consultant delivering a brand recommendation for Boxpark as the chosen client. The strategic foresight brief created was based on the leading trend forecasting research from WGSN, The Future Laboratory and Unique Style Platform forecasting agency. The key macro trends and consumer insights highlighted within the project included monitoring the zeitgeist of the escapist trend of ambiguity and nostalgia - channeling 1990's retro aesthetics alongside flamboyant interior design attributes that bring together a sense of community for entertainment purposes.