TUI Discover Retail Magazine

  • James Smithson

In 2017, Thomson rebranded to TUI. This was the final part of the global rebranding from local brands to TUI. This publication informed 1 million customers by direct mail, and millions more in the TUI retail shops of their nationwide rebrand. This was the first retail and direct mail magazine ever produced by TUI, and the publication was so successful that other TUI source markets used this magazine as a template for their own editorial designs. This legacy title is now continuing as part of the Inflight magazine and retail magazines today.