TUSTING Logo + Branding

Tusting is a family run, British luxury Tusting have been hand-making luxury leather bags in the UK since 1875. But by 2019, it was time for a brand refresh. They asked us to update and modernise their look to support the launch of their new collection. We began with the logo – simplifying the crest so it could be worked clearly into leather and swapping the logotype for a modern sans-serif. We then designed packaging, lookbooks, brand guidelines, and marketing materials for print and digital. The result is confident and classic with a modern twist, just like the bags themselves.