Unapologetic

Unapologetic is a vegan dark chocolate drink whose purpose is to celebrate freedom of expression. The Unapologetic Shop will be a safe place to be yourself. The space could also be rented for talks that would fit the attitude of the brand. A refill system for the flask bottles, an interactive wall and a photo booth will be available to all customers. The entire design celebrates all the different ways in which a person can be unapologetic. It is bold, loud and proud, filled with hand-drawn type for a personal feel. The logo was inspired by the graffiti tagging system. Personal and dynamic, as if drawn in a hurry. The middle finger symbol is simple enough to be easily replicated by the audience while still vague enough to not become a problem in shops.