Under the Duvet is heat magazines popular Youtube series where each week past islanders join host Jordan Lee, for a proper catch-up on all the latest villa gossip. This is a quick turn-around, time-sensitive show which further social, print and digital content are created from. Content covered: Stills for articles and print - to cover all the action A paid an Under the Duvet Insta-Zine, driving traffic to the content hub, where all Love Island coverage is collated. Branded stickers for Instagram, to be used in organic story activity. For this campaign, I structured the paid social content around Facebook’s Pitch > Play > Plunge strategy was implemented to create a campaign with different levels of engagement for the audience.