As a weekly traffic driver that supported the heatworld.com Love Island micro-site I felt it important to create a format that was consistent, fun and clear.
When considering the user experience I set out to:
1. Stay true to heat’s brand.
2. Showcase the juicy snippets to drive the audience onto the site.
3. Not use video as heat’s social channels would be flooded with great content from the show, so I considered a variety of ways that the audiences digital experience could be differently delightful
4. Make the audience connect an action directly with a VOXI’s key messaging of Endless Social Media - by using the swipe left functionality on the carousel I knew this could be achieved. Tapping into the same muscle memory of endlessly trawling through the dating app Tinder would fit well for themes of love and dating.