It started as a simple 'explainer' video brief. To create an animated film that shows how UNICEF use charitable donations to protect children around the world.
I saw a bigger opportunity.
To tell the story of UNICEF and the amazing things they do from the perspective of a child in danger, set within a simple context of childhood - a pop-up book.
We follow a central character, as each page turns we enter a new scene.
The narration feels child-like, too.
Almost a fairytale, but very real and at times, harrowing.
Our narrator is the actor, Michael Sheen OBE.
This has become much more than an 'explainer' film and is now being used as UNICEF UK's brand film.
Concept + Story - Al Hutchison
Director - Al Hutchison
Script - Al Hutchison & Jake Cuddihy
Illustration - Jake Cuddihy
3D Modelling - Jack Brooks
Animation - Jack Brooks
Editing + Sound - Al Hutchison