UNICEF | Give a minute

  • Emma Leamore

For UNICEF, time was not on their side - every 5 minutes a child dies at the hands of violence. To help, we found a way to turn time, into a new way to give. ‘Give a minute’ is a revolutionary new giving movement that invited Australians to find out the value of their time and donate that value directly to UNICEF - proving everyone can contribute meaningfully no matter their situation. With a media spend of zilch, the campaign did good in both senses of the word. Achieving 20% of the year’s targeted donation in just 2 weeks. Awarded a D&AD Wood Pencil