To launch Uniqlo’s new Ultra Light Down range of outerwear, adam&eveDDB came up with an idea for a quirky animation to get across the key benefit of this range: the fact that it is so light it can be easily packed away. We produced and directed a stop-frame animation for them, that had the coat pack itself away as if by magic! This animation was then used across all online and digital media and immediately communicated the key selling point in a fun and engaging way.

Project Tags


  • adam&eveDDB


    • Advertising
  • Uniqlo


    • Fashion

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