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University Projects

Brief - Creating a brand extension for a luxury brand. I chose to open up a Stella McCartney concept restaurant space in line with the sustainable and ethical ethos of the brand. Check the link here: https://drive.google.com/open?id=0B8bI02kRPJGzMnVab1NrMDhHUGc
Brief - Create a new luxury brand from ideation including marketing communications strategy. Check the link here: https://drive.google.com/open?id=0B8bI02kRPJGzQmxhVWtNN2kxN1E
and the second part here: https://drive.google.com/file/d/0B8bI02kRPJGzcS15YUc2RGFPSm8/view?usp=sharing

Credits

katie wu

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  • Luxury Marketing specialist/content creator
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