Etsy wanted to take the experience of unwrapping a gift on Christmas morning, and the joy of discovery that comes with that. Given the range of this Christmas campaign, the visual development needed to be extremely flexible across digital rollout, in-person events, and printed materials.
‘Unwrap Etsy’ invites the community to unwrap the brand, the products, and the stories that accompany.
In-person events created a vibrant, engaging shopping experience that showcased the very best from our community: high-quality gifts, interactive art, conversations with local makers, hands-on creative workshops, and ‘unwrapping stations’ where shoppers could wrap their recently purchased Christmas goods.
Art direction - Daniel Dittmar
Project management - Eva Green
Video (overview) - Jeremiah Glazer
Video (social) - Lauren Sieczkowski
Work done whilst employed by Etsy