UOB TMRW Mobile Banking

PROJECT OVERVIEW As one of the biggest local banks in Singapore, UOB (United Overseas Bank) collaborated with Aleph-Labs Singapore (a local digital design agency) to reach millennials and ease their banking experiences. UOB launched the mobile-only bank called TMRW to serve the digital generation in ASEAN, starting with Thailand. Website: https://www.tmrwbyuob.com/th/en.html Related article: https://designsingapore.org/stories/the-designers-behind-uob-first-mobile-only-bank/ ROLES & RESPONSIBILITIES Develop and maintain a design system across iOS and Android for the market in Thailand. Conduct competitor analysis, UI design, prototyping, and user testing. Manage and communicate with stakeholders from product owners, scrum masters, project managers, and engineers. Ensure the design standard for the product by conducting a weekly QA check. DELIVERABLES Cross-platform mobile app UI design and comprehensive design system documentation. CHALLENGES Acquire new customers from this new market and maintain or increase customer retention rate.