UOKM8? Is an ongoing commitment to destigmatise mental health issues
Destigmatising Anxiety
We created a 360 content driven campaign to drive the conversation around mental health amongst young people. UOKM8? launched with a series of films ‘Everyday Heroes’ directed by filmmaker Mollie Mills. The shorts focused on influential men such as Olympian Louis Smith and their struggle with anxiety. We also featured stories ranging from body dysmorphia to PTSD amongst soldiers; used to showcase that they are not alone and encouraged our audience to talk to their mates, brothers and peers. The campaign was amplified on social and through online and offline advertising taking our messages where young people live.
The Results·
36M+ people reached· 823K engagements· 4.8M+ video views